Press & Media
Coral Strands is a quiet-luxury e-commerce jewelry and coastal accessory studio crafted inKey West's historic 1890s Ferdinand Hirsch Cigar Factory. The brand was founded by Karen Jane Moran — a former Leo Burnett advertising executive who then spent nearly a decade owning a boutique catering company in Charleston - Sweet Lulu's Bakery. Karen's been seen in Forbes, Martha Stewart, and Cooking Channel. After COVID, she traded Charleston for a slower, sun-drenched life of craftsmanship in Key West, Florida.
Today, Coral Strands offers colorful gemstone jewelry with ethically sourced precious metals alongside our signature, custom-styled Boatkin Tote Bags — carried by retailers in 30 states and offered in 14 colorways — and resort-ready accessories.
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Last updated: July 2026